Dough hook:

branding & PACKAGING

The "Dough Hook" embodies the lively and cheerful spirit of our coffee and pastry shop in Skiathos, Greece. With a fresh and vibrant summer blue as the sole color, the branding captures the essence of sunny days and carefree island vibes. The logo cleverly combines the letters in a way that mirrors dough wrapping around a hook, while also resembling a smile – symbolizing the joy of the customers.

In this project, I crafted a cohesive visual identity through playful illustrations and the signature bright blue, creating an inviting atmosphere that makes every visit feel like a joyful moment of summer.